Ignore these ideas at your own peril. Free, The Future of a Radical Price (2009) by Chris Anderson is available, not surprisingly, for free, gratis, no marginal cost. The google buzz is interesting too.
* books.google.com version
* Amazon has hardcover, paperback, kindle ebook and (gratis) audible.com versions
Mr. Anderson is a fellow resident of Berkeley and is also the author of Makers: The New Industrial Revolution (2012) and The Long Tail: Why The Future of Business Is Selling Less Of More (2006). This TED bio is helpful and his first TED Talk recorded in 2004 is a prelude to his 2006 book.
We meet on the second and fourth Sundays of each month in Berkeley near the Downtown Berkeley BART station. We hope you join us at Bobby G’s Pizzeria.
Chris Anderson was interviewed this month on the new Bad Voltage podcast. http://www.badvoltage.org/2013/12/05/1×04/
Chris is now the full time CEO of http://diydrones.com/