Ignore these ideas at your own peril. Free, The Future of a Radical Price (2009) by Chris Anderson is available, not surprisingly, for free, gratis, no marginal cost. The google buzz is interesting too.
Mr. Anderson is a fellow resident of Berkeley and is also the author of Makers: The New Industrial Revolution (2012) and The Long Tail: Why The Future of Business Is Selling Less Of More (2006). This TED bio is helpful and his first TED Talk recorded in 2004 is a prelude to his 2006 book.
We meet on the second and fourth Sundays of each month in Berkeley near the Downtown Berkeley BART station. We hope you join us at Bobby G’s Pizzeria.